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Rationale
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The Programmer?s second objective is anchored on addressing the subsistence needs of upland farmers and to produce marketable surplus.
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Among others, the marketing and enterprise development extension services provide information and access to better market in support to agricultural production.
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The scheme was developed to provide comprehensive/ packaged services to Upland Barangay Associations (UBA)-producers group in identifying, assessing, developing and strengthening the village enterprises.
Issues and Concerns
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Limited market access and market information due to absence of support structure to service the upland farmer.
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Uncompetitive upland products due to inappropriate production and post harvest technologies.
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Upland products were passed through long marketing chains involving financiers, dicers, middlemen, and traders due to absence of producer group to handle collective endeavor.
Objectives
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To fully operationalize UBA-based producers group to conduct economic activities.
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To develop sustainable market linkages between village enterprises and buyers.
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To enhance the capability of the LGUs in facilitating the provision of business development services to village enterprises.
Benefits
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Improved crop production that would create volume to create market niche.
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Strengthened UBA-based producers group to undertake collective marketing and enterprise activities.
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Established market linkages and support networks
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Improved production technology and post harvest management of upland agricultural products.
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Developed business plans and accessed technical and financial support systems from other entities.
General Mechanism
Business Development Services is a package of services provided to the UBA-based producers group of which services may include but not limited to enterprise diagnosis, preparation of business plans/ enterprise plans, manualization of business operations, product development, technology demonstrations, market linkaging, resource mobilization and accessing.
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